Hi, nice to see you here.
Hey, I’m Jolanda, a Senior Art Director based in Dubai.
I create bold, culturally-led work with a strong focus on craft, detail, and visual consistency, where ideas are as considered as the way they’re brought to life.
I’ve led campaigns for global brands and built a body of work that balances storytelling, design systems, and high-impact visuals. My work has received international recognition, including Cannes Lions and Dubai Lynx.
I’m particularly drawn to brands where storytelling, aesthetics, and consistency are everything.
experience
Senior Art director
Publicis ME (Jan. 2022 - present)
Senior Designer
Impact BBDO (Jan. 2019 - Jan 2022)
Art director
Promise Group - Johannesburg (Jan. 2018 - Dec. 2018)
Designer
Tiso Blackstar Group - Sunday Times (2017 - 2018)
Awards & Accolades
Personal Recognition
• #6 Art director, Middle East and Africa, Loeries (2025)
• #1 Creative in MEA, ADC Awards (2025)
• #1 Designer in MEA, ADC Awards (2025)
• #9 Designer in MEA, Loeries (2024)
• Campaign ME Faces to Watch – 30 Under 30 (2024)
• Young Lions Silver Winner, UAE
• Young Lynx Gold Winner, Dubai Lynx
Cannes Lions
• Silver, Young Lions – UAE (2024)
• Shortlist, Design: Infant Products, Toys & Educational Products (2024)
• Shortlist, Digital Craft (2025)
D&AD
• Wood Pencil (Bronze), Product Design: Inclusive (2025)
Loeries
• Grand Prix, Digital Crafts - user experience design (2025)
• Gold, Digital - Applications, Games & Interactive tools (2025)
• Silver, Design: Industrial & Product Design (2024)
• Silver, OOH: In-Store (2024)
• Bronze, Channel Creativity (2025)
• Bronze, Effective Creativity (2025)
• Bronze, Social Impact Campaign (2024)
• Shortlist, B2B Creativity (2024)
• Shortlist, Service Design (2024)
• Shortlist, Brand IP Co-Creation (2024)
• Shortlist, Graphic Design: General Design (2024)
• Shortlist, Audience Insights Innovation (2025)
• Shortlist, e-Commerce Media Creativity (2025)
• Shortlist, Media Innovation Crafts (2025)
• Shortlist, Use of Brand or Product Integration (2025)
Dubai Lynx
• Gold, Young Lynx (2023)
• Silver ×2, various categories (2024)
• Bronze, (2024)
• Shortlist ×4, various categories (2024)
One Show
• Shortlist, Health & Wellness: Products (2025)
• Shortlist, Direct Marketing: Physical Items (2025)
• Shortlist, Direct Marketing for Good (2025)
• Shortlist, Brand Partnerships (2025)
• Shortlist, In-Market: Physical Product (2025)
ADC Awards
• Gold, Product Design: Children’s Products (2025)
• Silver, Product Design: Inclusive Products (2025)
• Merit, Health: Brand/Communication Design – Product Design (2025)
• Merit, Product Design: Brand Partnerships (2025)
LIA (London International Awards)
• Silver, Design: Innovative Use of Design (2024)
• Bronze, Design: Product Design (2024)
• Bronze, Creativity on a Budget (2025)
• Finalist, Design: Direct Marketing – Consumer (2024)
• Finalist, Health & Wellness: Product Design (2024)
Clio Awards
• Bronze, Direct: Product/Service – Use of Product (2024)
• Gold Clio health – Design Craft: Consumer Brand Health Initiative (2025)
• BronzeClio health – Direct: Product/Service: Use of Product (2025)
Effie Awards MENA
• Gold, Positive Change: Social Good – Diversity, Equity & Inclusion (2024)
• Silver, Social Media (2024)
• Shortlist, Healthcare Services & OTC (2024)
• Shortlist, Media Idea (2024)
• Shortlist, Positive Change: Social Good – Brands (2024)
Smarties MENA
• Gold, Brand Purpose / Activism (2025)
• Gold, Brand Experience (2025)
• Silver, Social Impact Marketing (2025)
• Shortlist, Diversity and Inclusive Excellence (2025)
Ad Forum PHNX
• Grand Prix, Design: Product and Packaging Design (2025)
Jay Chiat Awards
• Shortlist, Healthcare Strategy (2024)
• Shortlist, Product/Service Creation Strategy (2024)
Andy Awards
• Shortlist, SWANA Regional Competition (2025)
education
The Open Window Institute
- BA in Visual Communication majoring in Communication Design
Zwartkop High School , South Africa
-High school diploma