afrisam corporate STATIONERY design

AfriSam’s annual corporate stationery is more than functional, it’s an opportunity to express the brand in a more considered, design-led way.

For 2019, we developed “The Art of Concrete”, a concept that repositions concrete not just as a material, but as a creative medium.

AfriSam invited photographers of all levels to capture South African architecture through their own lens. As Art Director, I shaped the visual direction of the final output — curating selected works and translating them into a cohesive editorial system.

The design balances structure and refinement, using clean typography and considered layouts to elevate the photography while staying true to the brand’s industrial roots.

The system was applied across the full stationery suite, creating a consistent and elevated brand experience across all touchpoints.