BABYSHOP - COLOURCHECK
Babyshop has always stood for supporting parents — but they wanted to go beyond just saying it. So they set out to tackle something that rarely gets talked about in the region: colour blindness in kids.
That’s where we came in. We worked with doctors to create ColourCheck — a set of coloured pencils designed to help detect the condition. Each set was carefully developed to represent the full colour spectrum, with versions tailored for different types of colour blindness.
We also created a colouring book that tells a story. If the colours a child uses don’t match the guide, it could be a sign something’s up.
Scroll down to check out all the awards we’ve snagged.
AWARDS
Cannes Lions
• Shortlist – Design: Infant Products, Toys & Educational Products
Effie Awards MENA
• Gold – Positive Change: Social Good – Diversity, Equity & Inclusion
• Silver – Social Media
• Shortlist – Healthcare Services & Healthcare OTC
• Shortlist – Media Idea
• Shortlist – Positive Change: Social Good – Brands
LIA (London International Awards)
• Silver – Design: Innovative Use of Design
• Bronze – Design: Product Design
• Finalist – Design: Direct Marketing – Consumer
• Finalist – Health & Wellness: Product Design
Loeries
• Silver – Design: Industrial & Product Design
• Silver – OOH: In-Store
• Bronze – Social Impact Campaign
• Bronze, Effective Creativity
• Shortlist – B2B Creativity
• Shortlist – Service Design
• Shortlist – Brand IP Co-Creation
• Shortlist – Graphic Design: General Design
Ad Forum PHNX
• Grand Prix – Design: Product and Packaging Design
ADC Awards
• Gold – Product Design: Children’s Products
• Silver – Product Design: Inclusive Products
• Merit – Health/Wellness: Brand/Communication Design – Product Design
• Merit – Product Design: Brand Partnerships
Clio Awards
• Bronze – Direct: Product/Service: Use of Product
• Gold Clio health – Design Craft: Consumer Brand Health Initiative
• Bronze Clio health – Direct: Product/Service: Use of Product
D&AD
• Wood Pencil (Bronze) – Product Design: Inclusive
Smarties MENA
• Gold – Purpose Driven Marketing: Brand Purpose / Activism
• Gold – Marketing Impact: Brand Experience
• Silver – Purpose Driven Marketing: Social Impact Marketing
• Shortlist – Purpose Driven Marketing: Diversity and Inclusive Excellence
Andy Awards
• Shortlist – SWANA Regional Competition
One Show
• Shortlist – Health & Wellness: Products
• Shortlist – Direct Marketing: Physical Items
• Shortlist – Direct Marketing for Good
• Shortlist – Brand Partnerships
• Shortlist – In-Market: Physical Product
Jay Chiat Awards
• Shortlist – Healthcare Strategy
• Shortlist – Product/Service Creation Strategy