Ramadan — the month of two main meals… and the endless grand desserts in between.

We developed a full 360 campaign to launch KitKat’s Pistachio Kunafa flavour, translating a culturally rooted insight into a rich, sensory visual world.

Leading art direction across campaign and film, I focused on crafting a warm, indulgent aesthetic inspired by Middle Eastern desserts — from colour palette and materiality to lighting and composition. Working closely with stylists, set designers, and production, we built a layered visual language that emphasised texture, intimacy, and moments of indulgence.

The result is a campaign that moves beyond messaging — creating a visual experience that feels immersive, tactile, and emotionally resonant..